Google is preparing to make an important update to its search engine algorithm. Accordingly, sharing fake and misleading artificial intelligence content will affect the ranking. Google thus plans to prevent the spread of AI content produced by deepfake method.
Google will ignore fake AI images and videos
Although artificial intelligence has only recently entered our lives, fake AI videos and images are already causing big problems. As you know, it is possible to create a photographically realistic image of someone with artificial intelligence. In fact, many artificial intelligence tools prevent the creation of fake images of celebrities with artificial intelligence. However, these tools could not prevent the creation of pornographic deepfake photos of Taylor Swift.
Artificial intelligence tools have previously produced fake images of the Pope and former US President Trump. However, at the moment, artificial intelligence tools are preventing the generation of artificial intelligence images and videos, especially of celebrities. Despite everything, Google will update its algorithm to prevent the spread of fake images and videos produced by artificial intelligence.
Accordingly, sites that share and disseminate deepfake images and videos produced with artificial intelligence will fall to the bottom of searches. It is expected that Google will focus on images of people produced with artificial intelligence. However, it is unclear whether Google will block only fake AI images of well-known people or all deepfake content in searches. Google believes that after this update, the circulation of fake images and videos produced with artificial intelligence will decrease by 70 percent.
Even though Google blocks such fake AI content, these images can also spread on social media platforms. Social media sites and applications started to filter deepfake images more after the Taylor Swift incident. However, such filters generally block fake images of famous people.
In fact, artificial intelligence video production tools do not currently offer such possibilities. AI video tools, which are still in their infancy, may cause such problems in the future. But the real problem is apps that add to existing videos and produce fake videos. It remains to be seen how Google and social media applications will prevent such fake content.
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